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Monday, September 28, 2020

Did Pinterest Predict 2020 Social Unrest? 6,000% search increase in "Protest Posters" in Dec 2019

Welcome to the Talketer Podcast. This is your host Nick and today we are talking about Pinterest specifically a report that Pinterest published December 10 2019 called the top 100 trends for 2020.

I find it really interesting to go back into these reports right and see how close and accurate to predictions are. The Pinterest 100 shows the top 100 ideas for 2020 based on Pinterest search data. All data is global and represents year over year growth.

So there's a lot of interesting categories that the data is broken into beauty entertainment, health and wellness kids and parenting home hobbies etc, etc.

There is a category called conscious consumption. Here's what really blew my mind when I read this report again, this was published December 10 2019.

Protest posters. Okay, the search term protest posters saw 6,000% increase in 2019 over 2018.

Okay, this report was published December 10 2019. Several months before all the social unrest started happening in the country. It just very interesting timing. A late December report showing a 6,000% increase on protest posters.

Some other really interesting data under the the finding balance section. Okay, you have social media detox with the 314% increase year over year. Again, that's increased from 2019 over 2018

Home hub work from home where 82% increase I would love to see what that number is now. Probably a massive increase. But what's just so interesting about this report is that Pinterest kind of nailed 2020 right there predictions were pretty spot on.

And especially that protest posters, one that was very, very interesting. So you can go to Pinterest 100 dot com and you can find this information on the Pinterest 100 report.

And again, this is Nick with the Talketer Podcast talking about the very interesting Pinterest 100 report. Be well talk donation. I'll see you next time. Bye

LinkedIn Influencer Marketing Personal Profile vs Business Page

In episode two of the Talketer PodcastJames Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically the difference between a Personal Profile vs Business Page on LinkedIn. Listen to the clip right here:

 

Nick Andrews : 

So on LinkedIn specifically, it seems like your focus is on your personal profile versus your company's business page. And unlike other social sites like Facebook, where there there's a heavy emphasis on having that business page, why is it more important on LinkedIn to have the personal profile?

Thursday, September 24, 2020

LinkedIn Influencer Marketing the Importance of Authenticity

In episode two of the Talketer PodcastJames Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically the Importance of Authenticity. Listen to the clip right here:

 

Nick Andrews : 

Is it the authenticity of your personal brand story that resonates with people and builds that trust? Do you think?

Tuesday, September 22, 2020

9/22/2020 Marketing News - Google Ads API Is Now Available To General Public

Google announced on Twitter that the Google Ads API is generally available for advertisers and developers.


The Google Ads API helps developers build software tools to support marketers scale with new capabilities and efficiency updates.


Creating such a tool would help a marketer manage large or complex Google Ads accounts and campaigns. Some typical use cases include:

  • Automated account management

  • Custom reporting

  • Ad management based on inventory

  • Manage Smart Bidding strategies

Google is saying they have faster rollouts of new features and compatibility updates for tools like recommendations, local campaigns, and more.


Google has also made improvements to existing features like Keyword Planner, change history and billing. To make it easier for marketers to manage campaigns and increase overall productivity.


Monday, September 21, 2020

9/21/2020 Marketing News - TikTok Ban Update

 

Over the weekend, President Trump gave his blessing to a deal that would give Oracle and Walmart a combined 20% stake in a new company called TikTok Global, which would be headquartered in the United States and operate the app.


If you count U.S. venture capital firms such as Sequoia, General Atlantic, and Tiger Management, then about 53% of TikTok Global’s shares will be held by either American investors or two American companies, Oracle and Walmart.


Additionally Americans will hold four out of the five seats on TikTok Global’s board, with ByteDance’s CEO holding the fifth seat.


The Chinese government will still have to approve the deal, thanks to the country’s update to its technology export bans that would require ByteDance to obtain a license from China before it can sell TikTok’s algorithms and AI technology to a U.S. company.


LinkedIn Influencer Marketing High Level Strategy

In episode two of the Talketer PodcastJames Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically his high level strategy. Listen to the clip right here:


 

Nick Andrews : 

So James, let's jump into our conversation on LinkedIn influencer marketing. And as a recruiter, you got a lot of eyeballs on your LinkedIn profile, and people are requesting to connect with you on LinkedIn. They want to know about the latest jobs and industry trends in hiring and sales. And but really, if you think about it, they can get that information anywhere.

Friday, September 18, 2020

TikTok Ban - 9/18/2020 Marketing Update

 The Trump administration said it will restrict access to TikTok on Sunday, Sept. 20.

You'll still be able to use TikTok — if it's already on your phone.

But TikTok will vanish from Google and Apple app stores on Sunday, Sept 20.

That means US users looking to install the app after Sept. 20 won’t be able to do so.

And users who are looking for security patches or other updates won't be able to receive them, under Commerce Department restrictions

Talks are still underway among parties including software company Oracle and Walmart to come up with a plan to rescue TikTok by becoming the app’s trusted technology provider.

TikTop has more than 100 million users in the U.S. and 700 million globally.

Parties have until Nov. 12 to finalize a deal or the administration will fully ban TikTok, White House officials said.


Thursday, September 17, 2020

Importance of Relevant Content in your Podcast

In episode one of the Talketer PodcastShantae Young of The Way with Jazz and Tae (a podcast about pop culture, music, politics, and more) joined the show to discuss the importance of relevant content in your podcast. Listen to the clip right here:

 

Nick Andrews : 

So it started off as a passion project a hobby, you were just kind of promoting it to your friends on Instagram. So this it's it's this authenticity shines through your friends like it. Other people are seeing that that's really awesome. So to like talk to you about the content, obviously, the content of the podcast, must really resonate with you and your audience and just talk about like how important it is to be authentic within your content.

Wednesday, September 16, 2020

Talketer Podcast EP 4: Event Marketing w/ Ali Levine of Levine Insurance

Talketer Podcast host Nick Andrews talks with Ali Levine about event marketing. Ali is the President of Levine Insurance, an insurance agency in New York. The two discuss the importance of focusing on creating authentic relationships instead of selling at events, events in the age of covid-19, stepping outside your comfort zone, and how to follow up with someone you meet at an event.

 

Monday, September 14, 2020

Importance of Authentic Content in your Podcast

In episode one of the Talketer PodcastShantae Young of The Way with Jazz and Tae (a podcast about pop culture, music, politics, and more) joined the show to discuss the importance of authentic content in your podcast. Listen to the clip right here:

 
Listen to the full episode here:

Thursday, September 10, 2020

Podcast Monetization, Podcast Media Kit, and Hustle Work Ethic

In episode one of the Talketer PodcastShantae Young of The Way with Jazz and Tae (a podcast about pop culture, music, politics, and more) joined the show to discuss podcast monetization, podcast media kits, and a hustle work ethic. Listen to the clip right here:

 

Nick Andrews : 

I like that a lot. And Shantae you mentioned monetization towards the beginning of the call, and what's the plan, like, how do you take your podcast from where it is now to monetization? And what what is the ultimate goal of the podcast?

Tuesday, September 8, 2020

Grow Your Podcast with Live Events Sponsorship

In episode one of the Talketer PodcastShantae Young of The Way with Jazz and Tae (a podcast about pop culture, music, politics, and more) joined the show to discuss how to grow your podcast with live event sponsorships. Listen to the clip right here:

 

Nick Andrews : 

So you started the marketing journey on Instagram, then then it kind of moved towards these directories. Then what how is it grown and expanded from that first episode to today?

Wednesday, September 2, 2020

Getting Started with Podcast Marketing

In episode one of the Talketer Podcast, Shantae Young of The Way with Jazz and Tae (a podcast about pop culture, music, politics, and more) joined the show to discuss how she got started with podcast marketing. Listen to the clip right here:


Nick Andrews:

So Shantae you mentioned you're almost at two years in your podcasting career. It seems to me that you're at this point where you're trying to break it to the next level kind of going from, from good to great. But can you take us back to the very beginning think about like that very first episode. You recorded from a marketing perspective, what was the first thing that you did to really market and drive awareness for that first episode of your podcast?

Tuesday, September 1, 2020

Brand Marketing with Natalie Zensius: Talketer Podcast EP 3

Talketer Podcast host Nick Andrews talks with Natalie Zensius. Natalie is a marketing communications executive in the financial services industry located in the San Francisco, CA Bay Area. She focuses on integrated B2B marketing, sales activation & enablement, brand Strategy and corporate communications. 

 MC 0:00

You're listening to the Talketer podcast. Our mission is simple to make you a better marketer. Follow us on social media for exclusive content behind the scenes photos, blooper reels, and more. Now let's get this episode of talking or started. here's your host, Nick Andrews.

Nick Andrews  0:22  
Thank you for that introduction and welcome to the Talketer podcast. I'm your host, Nick Andrews. And joining me today is Natalie zechus. Natalie is a marketing branding and communications consultant in the financial services industry. Natalie, thanks so much for joining.

Natalie Zensius  0:39  
Thank you, Nick. It's a pleasure to be here. Thanks for having me.