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Monday, September 28, 2020
So on LinkedIn specifically, it seems like your focus is on your personal profile versus your company's business page. And unlike other social sites like Facebook, where there there's a heavy emphasis on having that business page, why is it more important on LinkedIn to have the personal profile?
Thursday, September 24, 2020
Is it the authenticity of your personal brand story that resonates with people and builds that trust? Do you think?
Tuesday, September 22, 2020
Google announced on Twitter that the Google Ads API is generally available for advertisers and developers.
The Google Ads API is now available for all advertisers and developers. Check out the new features and learn more → https://t.co/utwlRScQV7— Google Ads (@GoogleAds) September 21, 2020
The Google Ads API helps developers build software tools to support marketers scale with new capabilities and efficiency updates.
Creating such a tool would help a marketer manage large or complex Google Ads accounts and campaigns. Some typical use cases include:
Automated account management
Ad management based on inventory
Manage Smart Bidding strategies
Google is saying they have faster rollouts of new features and compatibility updates for tools like recommendations, local campaigns, and more.
Google has also made improvements to existing features like Keyword Planner, change history and billing. To make it easier for marketers to manage campaigns and increase overall productivity.
Monday, September 21, 2020
Over the weekend, President Trump gave his blessing to a deal that would give Oracle and Walmart a combined 20% stake in a new company called TikTok Global, which would be headquartered in the United States and operate the app.
If you count U.S. venture capital firms such as Sequoia, General Atlantic, and Tiger Management, then about 53% of TikTok Global’s shares will be held by either American investors or two American companies, Oracle and Walmart.
Additionally Americans will hold four out of the five seats on TikTok Global’s board, with ByteDance’s CEO holding the fifth seat.
The Chinese government will still have to approve the deal, thanks to the country’s update to its technology export bans that would require ByteDance to obtain a license from China before it can sell TikTok’s algorithms and AI technology to a U.S. company.
In episode two of the Talketer Podcast, James Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically his high level strategy. Listen to the clip right here:
So James, let's jump into our conversation on LinkedIn influencer marketing. And as a recruiter, you got a lot of eyeballs on your LinkedIn profile, and people are requesting to connect with you on LinkedIn. They want to know about the latest jobs and industry trends in hiring and sales. And but really, if you think about it, they can get that information anywhere.
Friday, September 18, 2020
The Trump administration said it will restrict access to TikTok on Sunday, Sept. 20.
You'll still be able to use TikTok — if it's already on your phone.
But TikTok will vanish from Google and Apple app stores on Sunday, Sept 20.
That means US users looking to install the app after Sept. 20 won’t be able to do so.
And users who are looking for security patches or other updates won't be able to receive them, under Commerce Department restrictions
Talks are still underway among parties including software company Oracle and Walmart to come up with a plan to rescue TikTok by becoming the app’s trusted technology provider.
TikTop has more than 100 million users in the U.S. and 700 million globally.
Parties have until Nov. 12 to finalize a deal or the administration will fully ban TikTok, White House officials said.
Thursday, September 17, 2020
So it started off as a passion project a hobby, you were just kind of promoting it to your friends on Instagram. So this it's it's this authenticity shines through your friends like it. Other people are seeing that that's really awesome. So to like talk to you about the content, obviously, the content of the podcast, must really resonate with you and your audience and just talk about like how important it is to be authentic within your content.
Wednesday, September 16, 2020
Monday, September 14, 2020
Thursday, September 10, 2020
I like that a lot. And Shantae you mentioned monetization towards the beginning of the call, and what's the plan, like, how do you take your podcast from where it is now to monetization? And what what is the ultimate goal of the podcast?
Tuesday, September 8, 2020
So you started the marketing journey on Instagram, then then it kind of moved towards these directories. Then what how is it grown and expanded from that first episode to today?
Wednesday, September 2, 2020
So Shantae you mentioned you're almost at two years in your podcasting career. It seems to me that you're at this point where you're trying to break it to the next level kind of going from, from good to great. But can you take us back to the very beginning think about like that very first episode. You recorded from a marketing perspective, what was the first thing that you did to really market and drive awareness for that first episode of your podcast?
Tuesday, September 1, 2020
Talketer Podcast host Nick Andrews talks with Natalie Zensius. Natalie is a marketing communications executive in the financial services industry located in the San Francisco, CA Bay Area. She focuses on integrated B2B marketing, sales activation & enablement, brand Strategy and corporate communications.
You're listening to the Talketer podcast. Our mission is simple to make you a better marketer. Follow us on social media for exclusive content behind the scenes photos, blooper reels, and more. Now let's get this episode of talking or started. here's your host, Nick Andrews. Nick Andrews 0:22 Thank you for that introduction and welcome to the Talketer podcast. I'm your host, Nick Andrews. And joining me today is Natalie zechus. Natalie is a marketing branding and communications consultant in the financial services industry. Natalie, thanks so much for joining. Natalie Zensius 0:39 Thank you, Nick. It's a pleasure to be here. Thanks for having me.