In episode two of the Talketer Podcast, James Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically his high level strategy. Listen to the clip right here:
So James, let's jump into our conversation on LinkedIn influencer marketing. And as a recruiter, you got a lot of eyeballs on your LinkedIn profile, and people are requesting to connect with you on LinkedIn. They want to know about the latest jobs and industry trends in hiring and sales. And but really, if you think about it, they can get that information anywhere.
And you really need to come up with good exciting content that keep them on your profile to keep them engaged and active. And what I found really fascinating is you've really amassed this very large following on LinkedIn. So kind of walk us through from a high level strategy. What is your goal on LinkedIn and what are you really trying to do with your profile?James Mackey :
Yeah, sure. So I think a lot of people make the mistake of just trying to translate what they're trying to accomplish on their resume with their LinkedIn profile, or maybe don't fully understand the potential that building up a network and a personal brand on LinkedIn brings to the table. So I think, you know, the most important thing is that we need to be very thoughtful in terms of what story do we want to tell? And then how do we really provide assurance that we're an expert in whatever space that we're in? But really more so about? What's our story? What do we represent, what do we value? What are we here to do?
And that's that's really I think, it's, you know, resumes and things of that nature. It's more so okay, a bullet point factual evidence on your day to day in your room. But it's not you know, LinkedIn can be used as a tool to, to sell, but it's really about branding and branding leads to can lead to sell sales. Just once you essentially establish that trust and credibility with your network, so just high level i think it's it's really about branding and positioning yourself and telling the story that you want to tell, based on whatever your professional objectives are.