Google announced on Twitter that the Google Ads API is generally available for advertisers and developers.
The Google Ads API is now available for all advertisers and developers. Check out the new features and learn more → https://t.co/utwlRScQV7— Google Ads (@GoogleAds) September 21, 2020
The Google Ads API helps developers build software tools to support marketers scale with new capabilities and efficiency updates.
Creating such a tool would help a marketer manage large or complex Google Ads accounts and campaigns. Some typical use cases include:
Automated account management
Ad management based on inventory
Manage Smart Bidding strategies
Google is saying they have faster rollouts of new features and compatibility updates for tools like recommendations, local campaigns, and more.
Google has also made improvements to existing features like Keyword Planner, change history and billing. To make it easier for marketers to manage campaigns and increase overall productivity.