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Thursday, September 10, 2020

Podcast Monetization, Podcast Media Kit, and Hustle Work Ethic

In episode one of the Talketer PodcastShantae Young of The Way with Jazz and Tae (a podcast about pop culture, music, politics, and more) joined the show to discuss podcast monetization, podcast media kits, and a hustle work ethic. Listen to the clip right here:

 

Nick Andrews : 

I like that a lot. And Shantae you mentioned monetization towards the beginning of the call, and what's the plan, like, how do you take your podcast from where it is now to monetization? And what what is the ultimate goal of the podcast?

Shantae Young : 

Yeah. So right now we have kind of like a two year plan for monetization. We're actually doing a lot of work right now creating a media kit. I just finalized that a few weeks ago. So we've basically we went to a different format at the beginning of this year. So prior to 2020, we were actually just recovering out of our home and pushing it out when we can But now that we're on a radio, so we are actually hosted on 11:50am, which is a local Seattle radio station. And then they do all the distribution to our streaming services for our streaming platforms for us. And so ever since we've gone to that format, where weekly now, so every Thursday morning, we have a show that our listeners can expect to see. Once we did that we're like, now that we have content that our listeners know they're going to be getting this every week. It's noun of quality. And we've got a larger audience because of the radio that's giving us like, the possibility of 20,000 more listeners just from that alone. We felt like we had something more marketable and more just kind of like better to say, hey, if you were to be our sponsor, this is something you should put your money into. And with the radio, we also have advertising slot opportunities. So now that we have all of this stuff, we're building our main media came out and trying to figure out, you know what, what we think we're worth. And really for us, it's a matter of just those cold emails, reaching out to people in the community. And that's really where we want to start. Because we're so Seattle focus, we want to just kind of reach out to companies and local restaurants and local businesses that we love, who we think would be a great fit for us, but also for our listeners as well, because, of course, we don't want you know, somebody who our listeners don't resonate with or they wouldn't buy their product. And I think that that's really where you start. We've started a vendor list. So essentially, we broken it out into different categories, lifestyle, restaurants, bakeries, black owned businesses, small businesses, and then larger brands. We're building that list out just so that we have those contacts and then we plan to just kind of do like kind of like cold calls. I want to call it cold. emailing, but outreach emails pushing our media kit and showing them these, this is what we have to offer you. And detailed in the media kit is everything from our stats are in the stats are currently just for the first like eight months of this year. But we have stats, we've got you know everything about us who we are jasmine and I who the pod has is who our listeners are. And we're just really trying to show our value with that.

Nick Andrews : 

And you I assume also in the media kit, you have things like the costs of of what it would be to advertise. There aren't really like a sponsorship or like a commercial break kind of thing.

Shantae Young : 

We're looking for both both really. So because of the format of our show. We also have a different opportunities as well. So we're looking for advertisers if they want 30 seconds or 60 seconds that can work. But we also are offering packages for sponsors. Which would also include advertising opportunities as well as a mention at the very beginning of our show, saying that this is sponsored by this sponsor, we'd also give them paid paid advertising on our social media as well. Just again, give them that value add, we want them to know that if they're going to be our sponsor, it's going to be a mutually beneficial relationship, we're going to work as hard for them as they for us. Um, and then, because we have a we usually do a review of the week, every episode, we have opportunities, if there are companies that have products that they're pushing out, and they're like, Hey, we want you to review this or if it's a music interview, we would do it in that slot, but we're also pushing in our media kit slots for that. So we have ad hoc stuff as well. There are packages and then there are like ad hoc services that we have as well.

Nick Andrews : 

What I love about your, your approach is it's it's like a hustle approach. It's something you know, you created a podcast out of out of thin air, right? Just just pure hustle. And now you're creating the pitch deck on your own. you're reaching out to people on your own. It's not like you're hiring a PR company or anything like that. It's, it's just pure hustle. And I really liked that. That's really impressive.

Shantae Young : 

Thank you. That's really important to us, we definitely see that it's a lot of work. And oftentimes, they're like, they it could be so easy to outsource all of this. But I think that at the end of the day, we would we want it to be all us doing it. We want if it if it were to grow into something larger to be the CEO of our own brand. So it's definitely important to us that it's all of us doing the work.


Listen to the full episode here: