In episode three of the Talketer Podcast, Natalie Zensius (SVP Marketing Communications, Integrated B2B Marketing, Sales Activation & Enablement, Brand Strategy. Corporate Comms professional) joined the show to discuss brand marketing. In this clip we discuss the first step to building a brand. Watch and listen to the clip right here:
Nick Andrews :
So in terms of a company who might reach out to you and say, Natalie, I need help building a brand I have nothing. What is the very first step to going from zero to start your brand journey?