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Monday, September 28, 2020

LinkedIn Influencer Marketing Personal Profile vs Business Page

In episode two of the Talketer PodcastJames Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically the difference between a Personal Profile vs Business Page on LinkedIn. Listen to the clip right here:

 

Nick Andrews : 

So on LinkedIn specifically, it seems like your focus is on your personal profile versus your company's business page. And unlike other social sites like Facebook, where there there's a heavy emphasis on having that business page, why is it more important on LinkedIn to have the personal profile?

Thursday, September 24, 2020

LinkedIn Influencer Marketing the Importance of Authenticity

In episode two of the Talketer PodcastJames Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically the Importance of Authenticity. Listen to the clip right here:

 

Nick Andrews : 

Is it the authenticity of your personal brand story that resonates with people and builds that trust? Do you think?

Tuesday, September 22, 2020

9/22/2020 Marketing News - Google Ads API Is Now Available To General Public

Google announced on Twitter that the Google Ads API is generally available for advertisers and developers.


The Google Ads API helps developers build software tools to support marketers scale with new capabilities and efficiency updates.


Creating such a tool would help a marketer manage large or complex Google Ads accounts and campaigns. Some typical use cases include:

  • Automated account management

  • Custom reporting

  • Ad management based on inventory

  • Manage Smart Bidding strategies

Google is saying they have faster rollouts of new features and compatibility updates for tools like recommendations, local campaigns, and more.


Google has also made improvements to existing features like Keyword Planner, change history and billing. To make it easier for marketers to manage campaigns and increase overall productivity.


Monday, September 21, 2020

9/21/2020 Marketing News - TikTok Ban Update

 

Over the weekend, President Trump gave his blessing to a deal that would give Oracle and Walmart a combined 20% stake in a new company called TikTok Global, which would be headquartered in the United States and operate the app.


If you count U.S. venture capital firms such as Sequoia, General Atlantic, and Tiger Management, then about 53% of TikTok Global’s shares will be held by either American investors or two American companies, Oracle and Walmart.


Additionally Americans will hold four out of the five seats on TikTok Global’s board, with ByteDance’s CEO holding the fifth seat.


The Chinese government will still have to approve the deal, thanks to the country’s update to its technology export bans that would require ByteDance to obtain a license from China before it can sell TikTok’s algorithms and AI technology to a U.S. company.


LinkedIn Influencer Marketing High Level Strategy

In episode two of the Talketer PodcastJames Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically his high level strategy. Listen to the clip right here:


 

Nick Andrews : 

So James, let's jump into our conversation on LinkedIn influencer marketing. And as a recruiter, you got a lot of eyeballs on your LinkedIn profile, and people are requesting to connect with you on LinkedIn. They want to know about the latest jobs and industry trends in hiring and sales. And but really, if you think about it, they can get that information anywhere.

Friday, September 18, 2020

TikTok Ban - 9/18/2020 Marketing Update

 The Trump administration said it will restrict access to TikTok on Sunday, Sept. 20.

You'll still be able to use TikTok — if it's already on your phone.

But TikTok will vanish from Google and Apple app stores on Sunday, Sept 20.

That means US users looking to install the app after Sept. 20 won’t be able to do so.

And users who are looking for security patches or other updates won't be able to receive them, under Commerce Department restrictions

Talks are still underway among parties including software company Oracle and Walmart to come up with a plan to rescue TikTok by becoming the app’s trusted technology provider.

TikTop has more than 100 million users in the U.S. and 700 million globally.

Parties have until Nov. 12 to finalize a deal or the administration will fully ban TikTok, White House officials said.


Thursday, September 17, 2020

Importance of Relevant Content in your Podcast

In episode one of the Talketer PodcastShantae Young of The Way with Jazz and Tae (a podcast about pop culture, music, politics, and more) joined the show to discuss the importance of relevant content in your podcast. Listen to the clip right here:

 

Nick Andrews : 

So it started off as a passion project a hobby, you were just kind of promoting it to your friends on Instagram. So this it's it's this authenticity shines through your friends like it. Other people are seeing that that's really awesome. So to like talk to you about the content, obviously, the content of the podcast, must really resonate with you and your audience and just talk about like how important it is to be authentic within your content.