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Thursday, October 8, 2020

Brand marketing: what is branding?

In episode three of the Talketer PodcastNatalie Zensius (SVP Marketing Communications, Integrated B2B Marketing, Sales Activation & Enablement, Brand Strategy. Corporate Comms professional) joined the show to discuss brand marketing. In this clip we discuss what is branding? Watch and listen to the clip right here:

 




Nick Andrews : 

So Natalie I'm really looking forward to our conversation today about branding. And when I think of branding, I think of like colors and logos but it has to be more than that, right?

Monday, October 5, 2020

LinkedIn Influencer Marketing Text Based Content

In episode two of the Talketer PodcastJames Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically text based content (vs images or video) on LinkedIn. Listen to the clip right here:

 

Nick Andrews : 

So James, everything I know about marketing says to use images and video in your social media content. But you don't do that you use alt text. Can you walk us through your alt text approach on LinkedIn?

Thursday, October 1, 2020

Cloudflare's free, privacy-first web analytics solution

 Hello and welcome to the Talketer podcast. This is your host Nick Andrews.

CloudFlare released their free privacy first web analytics solution.

CloudFlare is based in San Francisco and they provide services like CDN, which is a content delivery network DDoS mitigation, Internet Security, etc.

They released a blog post on their corporate blog saying that "there are free analytics tools out there. But they come at a cost, not money but your users privacy". 

They went on to say, "the most popular analytics services available, were built to help ad supported sites sell more ads."

 Now this is clearly a shot at Google Analytics, and how they track users across the web in order to provide marketers better information for ads.

CloudFlare doesn't sell ads, so they have no incentive to track everybody's movement around the web. Their new privacy first web analytics system will not track, it will not track individual users over time for the purposes of serving ads.

They don't use client side state, like cookies or local storage for the purposes of tracking users. And they won't fingerprint individuals via their IP address, user agent, string, or any other data for the purposes of displaying analytics.

This Google Analytics competitor will focus its analytics on the concept of a visit instead of unique users, which requires cookies. Other features will include visits by country visits by source hosts click pass browse browsers, device types.

So this is a really interesting new free web analytics solution from CloudFlare check it out today for a privacy focused privacy first web analytics solution.

If you already have this on your site, let me know in the comments below what you think. And stay tuned to talker.com for more marketing information, be well Talketer nation.

LinkedIn Influencer Marketing Goal of an Influencer

In episode two of the Talketer PodcastJames Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically the goal of a LinkedIn influencer. Listen to the clip right here:

 

Nick Andrews : 

So James as a LinkedIn influencer is the ultimate goal to increase sales.

Monday, September 28, 2020

Did Pinterest Predict 2020 Social Unrest? 6,000% search increase in "Protest Posters" in Dec 2019

Welcome to the Talketer Podcast. This is your host Nick and today we are talking about Pinterest specifically a report that Pinterest published December 10 2019 called the top 100 trends for 2020.

I find it really interesting to go back into these reports right and see how close and accurate to predictions are. The Pinterest 100 shows the top 100 ideas for 2020 based on Pinterest search data. All data is global and represents year over year growth.

So there's a lot of interesting categories that the data is broken into beauty entertainment, health and wellness kids and parenting home hobbies etc, etc.

There is a category called conscious consumption. Here's what really blew my mind when I read this report again, this was published December 10 2019.

Protest posters. Okay, the search term protest posters saw 6,000% increase in 2019 over 2018.

Okay, this report was published December 10 2019. Several months before all the social unrest started happening in the country. It just very interesting timing. A late December report showing a 6,000% increase on protest posters.

Some other really interesting data under the the finding balance section. Okay, you have social media detox with the 314% increase year over year. Again, that's increased from 2019 over 2018

Home hub work from home where 82% increase I would love to see what that number is now. Probably a massive increase. But what's just so interesting about this report is that Pinterest kind of nailed 2020 right there predictions were pretty spot on.

And especially that protest posters, one that was very, very interesting. So you can go to Pinterest 100 dot com and you can find this information on the Pinterest 100 report.

And again, this is Nick with the Talketer Podcast talking about the very interesting Pinterest 100 report. Be well talk donation. I'll see you next time. Bye

LinkedIn Influencer Marketing Personal Profile vs Business Page

In episode two of the Talketer PodcastJames Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically the difference between a Personal Profile vs Business Page on LinkedIn. Listen to the clip right here:

 

Nick Andrews : 

So on LinkedIn specifically, it seems like your focus is on your personal profile versus your company's business page. And unlike other social sites like Facebook, where there there's a heavy emphasis on having that business page, why is it more important on LinkedIn to have the personal profile?

Thursday, September 24, 2020

LinkedIn Influencer Marketing the Importance of Authenticity

In episode two of the Talketer PodcastJames Mackey of SecureVision (a recruiting company) joined the show to discuss LinkedIn Influencer Marketing, specifically the Importance of Authenticity. Listen to the clip right here:

 

Nick Andrews : 

Is it the authenticity of your personal brand story that resonates with people and builds that trust? Do you think?