I'm thinking about consumer brands like brick and mortar retail. When I walk into a Walmart versus when I walk into, say, a high end luxury goods store, that experience is very different from the employees to the shoppers. How much do the actual consumers inside of a brick and retail store impact the brand?
Want to be a guest on Talketer?
Monday, October 19, 2020
Thursday, October 15, 2020
So what about the individual employees of a company? I've never been told by any company that I've worked for, you know, Nick, you're a brand ambassador. Your behavior is a reflection of the brand. I mean, that's obvious when you when you read the news and you see someone who's misbehaving at a company that impacts the brand negatively. So from from a branding perspective, how important is it that the all the employees are on board and at what point at what stage during their employee journey they need to be? I don't want to use the word indoctrinated, but educated on how they should be a brand ambassador.
Monday, October 12, 2020
So, as a consumer, one of the most important things for me is specific to the financial services industry is trust. Thinking about banks, for example, and about six months ago, I think it was Capital One got hacked. It was an inside job, it turns out, but nevertheless, when a bank gets hacked, that's a loss of trust.
Thursday, October 8, 2020
So Natalie I'm really looking forward to our conversation today about branding. And when I think of branding, I think of like colors and logos but it has to be more than that, right?
Monday, October 5, 2020
So James, everything I know about marketing says to use images and video in your social media content. But you don't do that you use alt text. Can you walk us through your alt text approach on LinkedIn?
Thursday, October 1, 2020
Hello and welcome to the Talketer podcast. This is your host Nick Andrews.
CloudFlare released their free privacy first web analytics solution.
CloudFlare is based in San Francisco and they provide services like CDN, which is a content delivery network DDoS mitigation, Internet Security, etc.
They released a blog post on their corporate blog saying that "there are free analytics tools out there. But they come at a cost, not money but your users privacy".
They went on to say, "the most popular analytics services available, were built to help ad supported sites sell more ads."
Now this is clearly a shot at Google Analytics, and how they track users across the web in order to provide marketers better information for ads.
CloudFlare doesn't sell ads, so they have no incentive to track everybody's movement around the web. Their new privacy first web analytics system will not track, it will not track individual users over time for the purposes of serving ads.
They don't use client side state, like cookies or local storage for the purposes of tracking users. And they won't fingerprint individuals via their IP address, user agent, string, or any other data for the purposes of displaying analytics.
This Google Analytics competitor will focus its analytics on the concept of a visit instead of unique users, which requires cookies. Other features will include visits by country visits by source hosts click pass browse browsers, device types.
So this is a really interesting new free web analytics solution from CloudFlare check it out today for a privacy focused privacy first web analytics solution.
If you already have this on your site, let me know in the comments below what you think. And stay tuned to talker.com for more marketing information, be well Talketer nation.
So James as a LinkedIn influencer is the ultimate goal to increase sales.