So James, everything I know about marketing says to use images and video in your social media content. But you don't do that you use alt text. Can you walk us through your alt text approach on LinkedIn?
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Monday, October 5, 2020
Thursday, October 1, 2020
Hello and welcome to the Talketer podcast. This is your host Nick Andrews.
CloudFlare released their free privacy first web analytics solution.
CloudFlare is based in San Francisco and they provide services like CDN, which is a content delivery network DDoS mitigation, Internet Security, etc.
They released a blog post on their corporate blog saying that "there are free analytics tools out there. But they come at a cost, not money but your users privacy".
They went on to say, "the most popular analytics services available, were built to help ad supported sites sell more ads."
Now this is clearly a shot at Google Analytics, and how they track users across the web in order to provide marketers better information for ads.
CloudFlare doesn't sell ads, so they have no incentive to track everybody's movement around the web. Their new privacy first web analytics system will not track, it will not track individual users over time for the purposes of serving ads.
They don't use client side state, like cookies or local storage for the purposes of tracking users. And they won't fingerprint individuals via their IP address, user agent, string, or any other data for the purposes of displaying analytics.
This Google Analytics competitor will focus its analytics on the concept of a visit instead of unique users, which requires cookies. Other features will include visits by country visits by source hosts click pass browse browsers, device types.
So this is a really interesting new free web analytics solution from CloudFlare check it out today for a privacy focused privacy first web analytics solution.
If you already have this on your site, let me know in the comments below what you think. And stay tuned to talker.com for more marketing information, be well Talketer nation.
So James as a LinkedIn influencer is the ultimate goal to increase sales.
Monday, September 28, 2020
So on LinkedIn specifically, it seems like your focus is on your personal profile versus your company's business page. And unlike other social sites like Facebook, where there there's a heavy emphasis on having that business page, why is it more important on LinkedIn to have the personal profile?
Thursday, September 24, 2020
Is it the authenticity of your personal brand story that resonates with people and builds that trust? Do you think?
Tuesday, September 22, 2020
Google announced on Twitter that the Google Ads API is generally available for advertisers and developers.
The Google Ads API is now available for all advertisers and developers. Check out the new features and learn more → https://t.co/utwlRScQV7— Google Ads (@GoogleAds) September 21, 2020
The Google Ads API helps developers build software tools to support marketers scale with new capabilities and efficiency updates.
Creating such a tool would help a marketer manage large or complex Google Ads accounts and campaigns. Some typical use cases include:
Automated account management
Ad management based on inventory
Manage Smart Bidding strategies
Google is saying they have faster rollouts of new features and compatibility updates for tools like recommendations, local campaigns, and more.
Google has also made improvements to existing features like Keyword Planner, change history and billing. To make it easier for marketers to manage campaigns and increase overall productivity.